Apollo Gift Shop
Photoshoot and Rebrand

Creative Direction | Photo Production | Campaign Management |
Ad Strategy | Retail Marketing

With the reopening of the gift shop and the return of live shows in the theater, Apollo wanted to ramp up marketing efforts for the Apollo Shop to increase revenue and brand awareness. I used this opportunity to not only enhance marketing around the shop, but initiate an entire rebrand. The goal was to make Apollo merchandise feel more like a lifestyle brand and less like souvenirs.

This production was completely put on by a talented group of black women including the photographer, make-up artists and stylists. The photoshoot was inspired by streetwear, Harlem, and black creativity. Apollo staff served as the models and shots were taken in the theater and surrounding neighborhoods. 

Photographer: Denise Stephanie
Creative Producer & Stylists: Me and Chelsea Warren
Makeup: Best Face Foward Make Up
Graphic Design: Lindsay Harris