The Apollo Website Redesign

Website Design | Project Management

The Covid-19 pandemic had an enormous impact on the entertainment and performing arts industry. The legendary Apollo Theater had to shut their doors in March 2020 and quickly had to pivot in order to continue to create experiences for their audience, but now in a digital way. With digital events taking center stage, Apollo used this time to completely redesign their website to meet their new needs and give it a fresh new look.

Over 18 months, I managed the entire redesign and launch of the Apollo website with a web design agency. We created 20 brand new templates including a brand new Digital Stage and Digital Library, dedicated places to stream virtual events and host digital content. The redesign resulted in a modern and user-friendly design that stays true to the iconic brand and ideal for the Apollo's different audiences.